Thursday, April 3, 2008

How To Make Money Online With Pay-Per-Click Advertising

A good way to make steady money online is through pay-per-click advertising. Every click on a link or banner earns you income based on a fixed amount for each click. There are steps you should follow in order to make money online through pay-per-click. These are:

* Offer ad space to advertisers
* Display the highest bidders on your Web site
* Be sure your bidding steadily improves over time
* Customize your ad layouts
* Block unwanted ads from appearing on your site
* Create detailed reports that monitor ad performance on your site

Offer Space to Advertisers

Making money online through pay-per-click requires you to build a Web site that individuals and businesses can advertise on. Basically, the ad space gets awarded to the bidders who offer you the most money per click to post a link on your site. Most advertisers will pay monthly once you have generated a minimum number of people clicking on their advertisement link.

Display the Highest Bidders

Always be sure you are displaying the highest bidders on your site at any given time. This will allow them maximum exposure. It also guarantees that you will earn the most revenue possible for allowing these advertisers to post links on your site.

Be Sure Your Bidding Improves

As advertisers gain exposure from posting their links on your site, you will see them return. You also will see a rise in the number of advertisers bidding against each other to get space on your web site as the site becomes more popular.

Visitors to your site will help improve bidding. The more people are able to find what they are looking for through the links posted on your site, the more likely they are to return in the future. Regular users of your site will tell others that your site is the place to find links.

Customize Your Ad Layouts

The best way for you to maintain a fresh and inviting look and feel for your Website, and attract more advertisers and visitors, is to customize the layout. There are simple point-and-click tools that you can use to optimize the appearance of your Web site and ensure the ads are all positioned in a manner that is inviting. As you learn what works and what doesn't, try different techniques and research what is working for other entrepreneurs who are using pay-per-click on their own sites.

Block Unwanted Ads

Keep a close watch on your site for the appearance of unwanted ads. A large part of making money online is customer service. Advertisers will not want to place their ads on your site if there are other intrusive ads that will annoy and drive away their potential customers. By the same token, visitors will leave and not return if they have to deal with these annoying ads. You can be sure that they will pass the word that your site allows them to be bombarded by these types of cheap, in-your-face sales tactics.

Create Detailed Reports

Another important part of making money online is to generate detailed reports so that you can keep track of ad performance on your site. Track what is and is not working well or generating revenue for you. This report should include information detailing:

* Number of page impressions
* Number of clicks for each link
* The click-through rate
* Amount you have earned for each ad
* Total amount you have earned

If you are looking to make money online, you should consider pay-per-click advertising. The amount of work involved on your part is minimal when compared to the potential amount of revenue your web site can generate for you.


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