Tuesday, July 3, 2007

The Need For Home Business Advertising

When writing business advertising copy, you need to keep your goal in mind. Do you want the reader to visit your website and make a purchase, send their email address to become a contact, or schedule an appointment for the sales pitch? If you do not succeed in your goal, your ad is considered a failure.

Top internet advertising gurus have identified a four-step process to writing good advertisements. The opening of the ad should attract your reader’s attention. You can use clever wordage, punctuation, or all-caps to accomplish this. Once the reader is looking at the ad, the ad needs to create an interest in the product or service. This interest moves then to a desire, and at the close of the ad you need to demand an action from the reader, such as “call now” or “log on.” With this proven formula, your home business classified advertising will be successful.

Your business will not succeed unless you sell the product or service you are offering. That is the goal of any business, whether large or small, home based or brick-and-mortar. And you will not make sales without advertising. It’s a proven marketing fact that all sales begin as an advertisement. Home based business sales are no exception.

Without advertising, you are limited to word of mouth to draw new customers. Even if you have a website, no one will find it without advertising. You are just one person, and there are limits as to how may people you can reach through word of mouth. You need to post business ads in many venues to draw people to your product, service, or business.

Home Business Advertising

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