Tuesday, July 3, 2007

Home Based Business Tips & Strategies For Marketing Online

The Internet is a great tool to use to advertise your business. Taking your business online makes your potential customer base global. You do not have to limit yourself to your geographic area when making contacts. Once you have a website in place, it is time to start looking for Internet advertising opportunities.

As with any type of advertising, Internet advertising covers a wide range of prices. You can pay top dollar for flashing banner ads and pop up ads. These do not achieve a high click-through rate, but are effective for branding. However, you may find the cost of these types of ads to be prohibitive.

To succeed in your home based business, you must treat it as ay other business would be treated. This means you need a marketing strategy. Your online marketing strategy is the way you are going to promote your business on the Internet.

Another way to market your site is through text-based ads, such as Google AdSense. These do cost, but not as much as the flashy banner ads. You also will find that they have a higher click through rate than banner ads. These can be another effective way to advertise your home business idea.

You will find many more affordable options. For instance, there are many sites where you can place classified ads for business opportunities for little to no cost. This is a good option, provided you find a site that gets plenty of traffic. Free is free, but if your ad does not draw traffic to your business, you are wasting time posting it. And, in the world of home based businesses, time is money.

3 comments:

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