Tuesday, August 7, 2007

How To Advertise A Home Based Business On A Budget

A home business, even a computer home based business, needs to be creative with advertising. You might find that in your market, mailings are a good advertising venue. On the other hand, some markets might find that business opportunity classified ads are the most profitable. Whatever works to drive business to your home or website is what you need to do.

A home based business is usually a small business with a limited advertising budget. As a home business owner, you need to find a way to post business ads without breaking the bank! Here are some proven offline and online marketing tips you can use to promote your home based business opportunity.

First, don’t advertise in the same way that a large business does. Big businesses have branding as one of their main advertising goals. As a small, home based business, your main advertising goal is going to be to make a sale right now. So rather than promoting the name of your business heavily in your ads, make sure that every ad you place has some sort of offer for the customer to buy or sign up for.

Finally, to save money when you are purchasing business classified ads, consider trimming the ad to a smaller size. You can then afford to purchase a longer running time for your ad. Make it succinct, but powerful, and ask for action in the ad. Remember the the longer you run the ad, the more people have the potential to read it and become interested in your home based business!

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