Tuesday, August 7, 2007

Building a Sufficient Online Marketing Strategy

To get traffic to your website, you need to keep your online marketing strategy in the forefront of every action you take with your business. Are you sending a letter? Then you need to include your website in the header. Are you answering an email? Make sure there is a link to your home based business website in your signature file. Include your web address in posters, fliers, and anything else you have that markets your business.

Next, think about how you find websites on the Internet. Do you usually type in the domain name to take you to the site? Perhaps you do with your favorite sites, like your email host or favorite news site. But where do you turn when you want to search for something else? Likely you use search engines. Your potential site visitors are the same way. You must submit your site to the popular search engines, and incorporate some optimization into the site to help it rank high on the lists.

Once you have done these two things, you need to be patient. You can build a profitable business from a website, but it takes time. Don’t expect the traffic to start rolling in overnight. You may find that it takes several months before your traffic is as high as you want, but that’s OK! The freedom of owning your own profitable internet business is well worth the wait!

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